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Selling Social: How Companies Are Connecting with Social Media

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The editors at Top Web Design Schools decided to research the topic of:

Selling Social: How Companies Are Connecting with Social Media

SELLING SOCIAL


- For companies, not all social media platforms are created equal
- Have you noticed more ads on the social media you frequent? There's a good reason for that.
- Companies are trying to dip into the massive pool of social media users; what platforms are they using - and how is that likely to change? 79%
- Marketers who have integrated social media into their traditional marketing activities 86%
- Marketers who say social media is important for their business

What They're Using - And What's Most Important


- Companies use a wide range of types of social media, from Facebook to Pinterest, but Facebook is still the king of social media. Social platforms used
- Facebook - 92%
- Twitter - 80%
- LinkedIn - 70%
- Blogging - 58%
- Google+ - 42%
- Pinterest - 41%
- Photo sharing (Instagram) - 18%
- Forums - 16%
- Geo-location (Foursquare) - 11%
- Social bookmarking (StumbleUpon) - 10%
- Podcasting - 5%
- Daily deals (Groupon) - 4%
- Q&A sites (Quora) - 4% Single most important platform
- Facebook - 49%
- LinkedIn - 16%
- Blogging - 14%
- Twitter - 12%
- YouTube - 4%
- Google+ - 2%
- Forums - 1%
- Pinterest - 1%
- Other - 1%

Why Use Social Media?


- Increased exposure for their business is the top reason marketers use social media. Sales? Those are last.
- Increase exposure - 89%
- Increase traffic - 75%
- Provide market insight - 69%
- Develop loyal fans - 65%
- Generate leads - 61%
- Improve search rankings - 58%
- Develop business partnerships - 54%
- Reduce marketing costs - 47%
- Improve sales - 43% A closer look Sales
- 62% of companies that spend 40+ hours a week earn new business through their efforts Exposure
- Just six hours a week can make a difference: With as little as six hours per week, almost all marketers (92%+) indicated their social media efforts increased exposure for their businesses. Cutting costs
- At least 62% of businesses with 10 or fewer employees agreed social media reduced marketing expenses, while only 38% of businesses with 1,000 or more employees agreed.

They're Using Social Media, But Do They Know It's Working?

1 in 4
- Marketers who are able to measure the return on investment of their company's social media activities

What the Future Holds


- Facebook and YouTube are likely to see increased use, while daily deal and geo-location sites are likely to see marketers reduce their efforts. 8 in 10
- Companies that won't use daily deal sites or will reduce their use 65% of companies have no plans to use geo-location sites, like Foursquare. Increasing use
- YouTube - 69%
- Facebook - 66%
- Blogging - 66%
- LinkedIn - 65%
- Twitter - 64%
- Google+ - 53%
- Pinterest - 51%
- Photo sharing - 38%
- Forums - 29%
- Podcasting - 24%
- Social bookmarking - 17%
- Geo-location - 16%
- Q&A sites - 14%
- Daily deals - 7%

SOURCE


- Social Media Examiner, "2013 Social Media Marketing Industry Report"
- http://www.socialmediaexaminer.com/report/


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