What is the role of a Webmaster?

Web MasterToday, businesses use Internet websites to generate more revenue through online sales, marketing and advertising. Webmasters are instrumental in maintaining business websites used for such functions.


Project Manager

This is one of the key roles of webmasters, and it involves various duties including planning and implementing web development projects, according to Inc.com. This responsibility may involve handling a wide scope of projects, which requires webmasters to have extensive technical experience. As project managers, web masters have the responsibilities of managing people, time and resources. Project managers should manage all the three resources for projects to be successful. Webmasters should have great project management skills not just in technical aspects of projects but also in analytical, administrative and interpersonal aspects.

Technical Lead

Webmasters serve various roles as senior application developers or software engineers. They are required to ensure the underlying structure of software development projects is up to par. Webmasters are also responsible for leading other software engineers and acting as mentors for applications development teams.

Creative Lead

Webmasters should lead teams in designing multimedia and graphic messages that will be used in web or applications development projects. Webmasters are also known as chief engineers and are responsible for providing vision and direction in web development projects. As creative lead, web masters are required to have technical knowledge in advertising, branding and development of video games.

System Analyst

As system analysts, webmasters should analyze software requirements, guide teams involved in software development, test and monitor applications, as well as define parameters to be used in application development. Webmasters should be in frequent communication with clients to ensure projects are being implemented according to client requirements. Therefore, webmasters are expected to have good communication skills to be able to articulate information and vision clearly and have creative conceptual skills.


Some webmasters work for specific clients and handle only their websites, while others work with different companies that provide services to multiple client sites. Webmasters can also be self-employed and find their own clients who require their services.


Webmaster should have certain skills to be successful in their work including, creativity, communication and listening skills, analytical skills as well as graphic design skills. They should also have extensive knowledge of various web development resources such as computer servers, web browsers, search engines, web design applications and operating system packages.

Related Resource: Front-End Developer


Webmasters should have at least a high school diploma and several years’ experience in computer and Internet related work. However, having an associate or bachelor’s degree in web design or computer science gives aspiring webmasters an upper hand. This is a promising career for people with web design and development skills and experience.

Many organizations hire webmasters to serve important functions in web design and development. They serve as project managers, provide inspiration for creativity, lead technical teams and act as systems analysts. Webmasters help organizations create more revenues through online sales. This fact makes their services to be in high demand. These professionals are expected to lead teams in creating and maintaining websites, and should possess conceptual, technical and creative skills.