What is a Social Media Manager in Web Design?

Social Media ManagerIf you are wondering “What is a social media manager in web design?”, understanding the basics of both social media and web design separately is essential to get started. Working as a social media manager in web design is a way to reach any intended audience or demographic online with the use of various networks and communities you belong to personally. Social media managers help to promote websites, companies and entire brands with the use of social media networks such as Facebook, Twitter, Pinterest, Instagram, Tumblr and even Vine. Promoting a brand using social media requires a wide range of skills and abilities that can be applied throughout each work day with ease.

Job Description of a Social Media Manager

Social media managers work to promote a brand by creating an online voice and building a platform that allows hundreds or thousands of followers to chime in and follow the company themselves within the networks. Social media managers help to create a voice for companies while also communicating on a personal level with potential clients or previous customers who have already used services or merchandise you provide. Sharing photos, sending updates throughout the day and even promoting contests and giveaways are all part of a social media manager’s workday.

Responsibilities of a Social Media Manager

If you are thinking of working as a social media manager in web design, you will be required to maintain various social network sites for different brands on Facebook, Twitter, Instagram and more depending on the company’s needs and the type of networks they use personally. Social media managers are also responsible for not only promoting content and sharing news, but also delivering video, photos and other visual content to help attract and appeal to potential online followers and fans.

Reaching out to similar bloggers and other websites that are relevant to your own is another way to help with building your network any time you are utilizing social media with a brand you are trying to boost. Additionally, it is also the responsibility of the social media manager in web design to ensure the brand’s image and overall reputation is positive and credible, regardless of whether you are working with a local brand or an internationally-based company, according to the Kruse Control, Inc.

Related Resource: Web Publishing

Working in Web Design as a Social Media Manager

Working in web design as a social media manager may require you to implement various tools, programs and plugins that allow you to share social media updates within your website itself, using HTML or other installed software such as WordPress, Joomla or Drupal. Knowing how to integrate social media applications and plugins into mobile versions of your website or the official website for a brand is essential to maximize the reach you have with any audience or demographic you are trying to appeal to with the company you represent.

Understanding the responsibilities of a social media manager in web design is a way for you to determine whether or not the career path is ideal for you, based on your own skill set as well as your interests in terms of your future. When you are asking yourself “What is a social media manager in web design?”, be sure to consider whether you plan to work in web design yourself as a social media manager.