Web architecture has become a key component of search engine optimization (SEO). Good website architecture is now required to make sites more visible for search engine crawlers and attract many visitors. The application of the principles of web architecture now stands as the backbone for a perfect site development.
Web Architecture Definition
Website architecture refers to the planning and design of the technical, functional and visual components of a website. The architectural process is usually done before the development commences to help the designers know how the website will operate. Designers apply different techniques to create a logical layout of the site to be developed while paying attention to user experience, visual appeal and functionality. They have to articulately define all the elements that will make up the website and their specific functions.
In order to come up with the right architecture, the designers must take into consideration the technical constraints like memory and speed as well as the functional aspects such as the type of services the site will deliver and the tasks it will perform. Visual elements like the interface, colors and buttons are also considered in the architecture.
Most web designers do not do the architectural work. They leave all the work to web architects who team up with the client to come up with all the specifications needed.
Importance of Web Architecture
The quality of a website depends on how high it ranks in the search engine results pages (SERPS). The ranking depends on several factors. They include the quality of the content, keywords, metadata, site speed, mobile compatibility and user experience signals. All these factors revolve around web architecture. This means that without a good website architecture, one cannot attract many visitors to his site. A good architecture also helps deal with challenges such as security, efficiency and robustness.
Web Architect
You cannot talk about web architecture without touching on the individuals who make it possible. A web architect is responsible for applying and implementing the principles of web architecture. This includes planning and designing the components that improve the functionality and visual appeal of a site. He ensures that the website is optimized for search engines and its cross-borders and cross-platforms compatible. Most web architects work for e-commerce companies and online retailers.
How to Become a Web Architect
Anyone who aspires to become a web architect must earn at least a bachelor’s degree in a related field. Most employers prefer those who have bachelor’s degrees in software engineering or computer science. A graduate degree is also necessary for career growth and a better salary.
It is important you get as much experience as possible designing websites to sharpen your skills. You can use online resources such as Stack Overflow or YouTube to learn how to apply the concepts of web architecture in real-life scenarios. You can also look for internships in e-commerce companies. Some people work for low pay or even do voluntary work for small businesses or friends just to gain some experience. Enough experience will help you land a better job after graduation.
Those who go on to become web architects enjoy lucrative salaries and good work environments. According to PayScale, web architects earn an average salary of $82,470 per year. Those who have a lot of experience earn as high as $155,800.
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Website architecture is a popular component of website development. Individuals who work in this field enjoy huge career prospects, including lucrative salaries and high job satisfaction rates. All you need is an intuitive understanding of the computer language, passion and the right education to become an expert in web architecture.
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