If you are someone who understands that the fun and excitement of the advertising world comes with serious work, then you ought to be thinking of how to get a job in advertising design. There are many careers that have come out of designing and advertising design is just one of them. It is meant for people who have taken the time to develop their artistic abilities and the irrepressible desire to create.
Duties of an Advertising Designer
Advertising designers are tasked to create ideas for use in advertising and marketing campaigns, both in visual and print format. They primarily aim to convince consumers of the need for a particular product or services through advertising messages. They and their work are expected to overcome the usual communication barrier that exists between sellers and buyers.
Advances in technology are expected to be used and maximized by advertising designers to come up with the most convincing results. By combining the advantages of print, film, and electronic media, they are expected as well to link effectively both on traditional and multimedia projects for websites. Traditional duties include developing magazines and newspaper layouts, designing logos, and creating promotional displays while recently-added duties include working on computer-driven technologies to produce unique advertising materials.
Design can be a gray area in matters of education since many have succeeded in the field without any formal education. However, a career in advertising design particularly offers more promise when supported by a degree in the field. An associate or bachelor’s degree can provide access to entry-level positions while higher and more competitive positions often require a master’s degree. Even those who intend to put up their own advertising design firm can benefit from taking and completing courses in art, marketing, and business management.
Novice designers are typically required by reputable firms to undergo on-the-job training for a number of years before they can qualify for higher positions. Since current advertising strategies are becoming more and more technologically driven, budding advertising designers who are familiar with computer-aided design software have a clear advantage over those who have no knowledge of it whatsoever.
Getting an Advertising Design Job
The hardest part in finding advertising design jobs is gaining entry into the formidable walls of advertising agency. The difficulty however, is credited more to the perception rather than the actuality of landing a job in such a work environment. The process of appreciation is not much different from other fields.
As always recommended, job seekers should first prepare themselves before embarking on the job hunt. For would-be advertising designers, it is a must to have an excellent portfolio that comes with a well-prepared resume and application letter befitting of the position being applied for. Applying creativity catches attention but too much or over-the-top creativity may backfire. After all, applying for a job is still serious business even in the advertising world. Another way of preparing is to intern at advertising agencies so that required academic knowledge is supported by real-world experience.
Job hunters should consider freelancing to widen their experience as they wait for more permanent job opportunities. They must be ready to take entry-level positions since most successful designers have worked their way up. They should also continue networking to widen contact base and proceed with the job hunt with enthusiasm. That is how to get a job in advertising design.