Apple’s Design Perfectionism

Web Apple Design

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The Style and Design of Tech’s most distinguishable brand.

The Key Concepts:

Simplicity.

Apple’s products excel because they’re intuitive. Users start using products feeling like they already understand how they work.
1.) One finger can open Apple laptops [1]
2.) UI’s are based on metaphors:[2]
Folders
Files “stack” like papers on a desk
3.) One phone, instead of many.
4.) Clear, Crisp Lines[6]

Empathy.

Humans are biologically programmed to respond positively to certain shapes, and designs.
Apple makes their designs human friendly.

1.) Correct Siri’s Pronunciation
2.) Block unwanted contacts. (tap the i symbol next to a contact)
3.) Macbook Screen = golden rectangle
4.) Imac shape= fibonnaci sequence [3]
5.) Patented “breathing” status lights blink in sync with our breaths, relaxing us.[4]

Craft.

Artisans are accorded respect for their work.
1.Attention to detail:
Virtual reflections mirror the affects of sunlight.[7]
Internal fan slows when voice dictation begins, to better hear your voice. [8]
Hidden magnets allow webcams to be attached and level. [9]
And did we mention, these guys think of everything?
Built in bubble level.[10]
And
Flashlight.[11]

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” –Steve Jobs

Web Apple Design300

Citations:

  1. http://static4.businessinsider.com/image/51f6c679ecad04bd25000012-1200/easy-entry-apple-designs-its-laptops-to-be-able-to-be-opened-using-just-one-finger-thanks-to-that-special-groove-on-the-front-lip-new-devices-can-take-some-time-to-break-in-but-give-it-enough-time-and-you-should-be-in-business.jpg
  2. http://c.fastcompany.net/multisite_files/codesign/imagecache/inline-large/post-inline/MacGUI_0.jpg
  3. http://media.npr.org/assets/img/2011/08/29/fibonacci_custom-a8cb9dc90574da8d99c4bf3350275cb1a44d03db-s3-c85.jpg
  4. http://static1.businessinsider.com/image/51f6c3e869bedd527a000015-1200/a-breathing-sleep-light-apple-has-a-patent-dating-back-to-2002-for-a-breathing-status-led-indicator-apple-has-a-patent-on-the-blinking-effect-of-the-sleep-mode-indicator-that-mimics-the-rhythm-of-breathing-which-is-psychologically-appealing.jpg
  5. http://www.artsupply.com/masterpiece/golden-rectangle.gif
  6. http://static2.businessinsider.com/image/51f953e969bedd0d4f00000e-1200/virtual-reflections-if-you-pull-up-your-iphones-music-app-and-start-playing-a-song-take-a-look-at-the-shiny-knob-on-the-volume-slider-the-reflection-on-the-knob-subtly-changes-as-you-tilt-your-phone.jpg
  7. http://static2.businessinsider.com/image/51f6bf89eab8ea4b6300000b-1200/smart-fan-when-engaging-the-voice-dictation-feature-on-new-mac-laptops-apple-automatically-slows-the-internal-fan-speed-to-better-hear-your-voice.jpg
  8. http://static5.businessinsider.com/image/51f6c94869beddfb0b000008-1200/hidden-magnets-before-apple-integrated-its-isight-cameras-into-imacs-older-imacs-had-a-hidden-magnet-centered-on-top-of-the-bezel-this-magnet-anchored-the-isight-perfectly-atop-the-computer-a-magnet-on-the-imacs-side-bezel-held-an-apple-remote-in-place-too.jpg
  9. http://tctechcrunch2011.files.wordpress.com/2013/09/level.png?w=200&h=300

Other Resources:

  1. http://www.fastcodesign.com/1665375/the-6-pillars-of-steve-jobss-design-philosophy
  2. http://www.businessinsider.com/details-that-make-apple-products-unique-2013-7?op=1
  3. http://www.npr.org/blogs/alltechconsidered/2011/08/30/140039539/apples-secret-is-in-our-dna
  4. http://techland.time.com/2012/05/07/six-reasons-why-apple-is-successful/
  5. http://www.businessweek.com/printer/articles/153204-apple-chiefs-discuss-strategy-market-share-and-the-new-iphones
  6. http://www.businessinsider.com/tim-cook-on-apple-vs-android-were-not-in-the-junk-business-2013-9
  7. http://sixrevisions.com/user-interface/5-reasons-why-metaphors-can-improve-the-user-experience/
  8. http://techland.time.com/2013/09/25/10-cool-features-hiding-in-ios-7/?iid=tl-article-mostpop1